How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 03.07.2025 00:09

How can a small local business with no marketing budget use social media to attract more customers?

Processes

Perception

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Good marketing is doing this well.

People

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Place

Product

Price

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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